The NBA YouTube Channel Celebrates 1 Billion Views December 10, 2012 09:57

Nothing demonstrates just how important social media and sharing have become to us, than hearing that the NBA YouTube channel has not rocketed past a stunning 1 billion individual views. 

We're pretty partial to some NBA YouTube action, so we reckon that at least half of that is us!

Check out the celebratory video that the NBA have put together to commemorate the occasion, it's pretty funny.